![]() ![]() #3 As high school students learned about acceptance rates, they began applying to multiple schools to play it safe. ![]() Yet at its core, college admissions remains defined by rituals developed in the middle of the last century for a far smaller undergraduate population and students who tended to stay closer to home than their modern counterparts. #2 Colleges and universities spend $10 billion annually on recruiting students, mostly with old-fashioned direct mail and email. He found that too many colleges waited for students to contact them instead of flooding the market with mailings to generate interest. Please note: This is a companion version & not the original book.īook Preview: #1 Bill Royall, the man who changed the way colleges marketed to teenagers, was hired by Hampden-Sydney College in 1988. ![]()
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